Engineer. Creative.
Still adding to the list.

I'm Loïc. I spent six years building iOS apps at Apple and The Home Depot, the kind of apps people tap without a second thought. Along the way I got obsessed with why some apps feel effortless and others feel like noise. For me it comes down to restraint: animations that guide your eye instead of grabbing it, and screens that give you exactly what you need, nothing more.

These days I'm still building, just not only apps. I test AI models, make tools for myself, and make more room for my creative side. Tech is one of my mediums. This site is where I keep the rest.

• Engineering
• Creativity
• Exploration